Toward Auto-netnography in Consumer Studies

The purpose of this paper is to offer an argument for a wider acceptance and adoption of online auto-ethnography - or auto-netnography as an alternative social media research method to online ethnography - or netnography - when undertaking consumer research. As an online research method, netnographies have attracted increasing attention from researchers in various inter-disciplinary studies during recent years but the method is still not considered mainstream. Whilst the proliferation of online communities using various social media platforms is increasingly supporting consumers when making product/service choices, the adoption of netnographies appears to leave room for an extension towards the consideration by consumer researchers of how auto-netnography could highlight these researchers' own personal experiences in online communities. Auto-netnography allows the researcher to capture their own online experiences as a consumer would through social observation, reflexive note taking, and other forms of data. Contemporary technology can also provide a more innovative approach with artificial intelligence offering an alternative dimension. We contend there is a need for consumer researchers - both academic and practitioner - to further reflect on and discuss the deployment of auto-netnography in order to contribute to further exploration of online communities through the qualitative lens

An online narrative archive of service user experiences to support the education of undergraduate physiotherapy and social work students in North East England: An evaluation study.

Background: Patient narratives are a viable process for patients to contribute to the education of future health professionals and social workers. Narratives can facilitate a deeper understanding of the self and others through self-reflection and encourage transformative learning among students. Increasingly, accounts of health and care are available online but their use in health and social work education requires evaluation. This study explored the experiences of stakeholders who contributed to, developed and used an online narrative archive, which was developed in collaboration with five universities and healthcare providers in the North East of England (CETL4HealthNE). Methods: Realistic evaluation principles were used to underpin data collection, which consisted of semi-structured interviews, a focus group and observations of educators using narrative resources in teaching sessions with different professional groups in two universities. Participants included educators, storytellers, narrative interviewers, students and a transcriber. Data were analysed thematically by two researchers and verified by a third researcher. Findings: Stakeholders reported that listening to patient narratives was challenging. The process of contributing the story was a positive cathartic experience for patients, and the powerful storyteller voice often evoked empathy. Students commented on the ability of the online audio-visual narratives to enable them to see the patient holistically, and educators reported that narratives provided a means to introduce sensitive topics. Conclusions: The use of a locally generated online narrative archive is beneficial for storytellers, students and educators, providing an opportunity to influence healthcare professional training. Care needs to be taken when exposing individuals to potentially sensitive narratives

Design study of a thermocouple power sensor as a monolithic fin-line

Making traceable power measurements above 110 GHz using current measurement technologies is challenging. We investigate a design of power sensor consisting of a thermocouple-based integrated circuit (IC) mounted as a finline component in WR-6 waveguide. The design is original in that it contains an antenna, terminating resistor and thermocouples on-chip. We detail the design and report results from simulations and measurements made on a two-port 16:1 scale model. Our design of scale model provides both insertion and reflection loss measurements. Electromagnetic simulation and easily-calibrated model measurements confirm that the short antenna fins feasible on a monolithic microwave integrated circuit (MMIC) can achieve acceptable specifications. The design proves to be relatively insensitive to the value of the terminating resistance or the size of the antenna fins

ATCA HI Observations of the NGC 6845 Galaxy Group

We present the results of ATCA HI line and 20-cm radio continuum observations of the galaxy Quartet NGC 6845. The HI emission extends over all four galaxies but can only be associated clearly with the two spiral galaxies, NGC 6845A and B, which show signs of strong tidal interaction. We derive a total HI mass of at least 1.8 x 10^10 Msun, most of which is associated with NGC 6845A, the largest galaxy of the group. We investigate the tidal interaction between NGC 6845A and B by studying the kinematics of distinct HI components and their relation to the known HII regions. No HI emission is detected from the two lenticular galaxies, NGC 6845C and D. A previously uncatalogued dwarf galaxy, ATCA J2001-4659, was detected 4.4' NE from NGC 6845B and has an HI mass of about 5 x 10^8 Msun. No HI bridge is visible between the group and its newly detected companion. Extended 20-cm radio continuum emission is detected in NGC 6845A and B as well as in the tidal bridge between the two galaxies. We derive star formation rates of 15 to 40 Msun/yr.Comment: accepted, to be published in MNRAS, for more details and the full ps-file see http://www.atnf.csiro.au/people/bkoribal/ngc684

Scaling of Electrode-Electrolyte Interface Model Parameters In Phosphate Buffered Saline

We report how the impedance presented by a platinum electrode scales with the concentration of phosphate buffered saline (PBS). We find that the constant phase element of the model scales with approximately the log of concentration, whereas the resistivity is inversely proportional. Using a novel DC measurement technique we show that the Faradaic response of a platinum electrode, and thus the safe exposure limit, does not scale with concentration below 900mV overpotential across a pair of electrodes. We compare objective measurements made in saline to those made in the spinal cavity of live sheep. We comment upon the appropriateness of using PBS as a substitute for living sheep

The energy efficiency of 8-bit low-power microcontrollers

We have measured the energy cost of processing, sleeping, non-volatile memory writes and ADC measurements of six 8-bit microprocessors from three manufacturers. These measurements compare the chips directly to one another and reveal ideal operating points which can be used to reduce energy consumption

The interrupted world: Surrealist disruption and altered escapes from reality

Following Breton’s writings on surreality, we outline how unexpected challenges to consumers’ assumptive worlds have the potential to alter how their escape from reality is experienced. We introduce the concept of ‘surrealist disruption’ to describe ontological discontinuities that disrupt the common-sense frameworks normally used by consumers and that impact upon their ability to suspend their disbeliefs and experience self-loss. To facilitate our theorization, we draw upon interviews with consumers about their changing experiences as viewers of the realist political TV drama House of Cards against a backdrop of disruptive real-world political events. Our analyses reveal that, when faced with a radically altered external environment, escape from reality changes from a restorative, playful experience to an uneasy, earnest one characterized by hysteretic angst, intersubjective sense-making and epistemological community-building. This reconceptualizes escapism as more emotionally multivalenced than previously considered in marketing theory and reveals consumers’ subject position to an aggregative social fabric beyond their control

Feasibility of Harvesting Power To Run A Domestic Water Meter Using Streaming Cell Technology

We investigate the possibility of using streaming cells as a means of harvesting energy from the town water supply. We measure the electrical power developed from streaming cells using tap water as a working fluid. We estimate the amount of energy available from a typical domestic household based on water usage data. We estimate the amount of energy required to operate a simple data logger and transmitter. From these estimates we calculate the required efficiency and physical form of a streaming cell energy converter. We comment on the feasibility of using streaming cell technology as a means of harvesting energy from a domestic water supply

Evaluating the Stormwater Treatment Performance of AbTech Industries Smart Sponge® Plus, Landry, N

The ability of AbTech’s Smart Sponge® Plus to remove fecal-borne bacteria from stormwater was evaluated in a storm drainage system located in Seabrook, New Hampshire. The Smart Sponge ® Plus was installed into a water quality inlet and samples were collected from influent (pre-treatment) and effluent (post-treatment) for analysis of bacterial concentrations and loadings during 15 storm events from September 3, 2003 to May 24, 2004, excluding winter months. The 15 storms included events with a range of rainfall intensities and amounts, as well as accompanying runoff volumes. Flow weighted composite samples were analyzed for fecal coliforms, Escherichia coli and enterococci to determine if concentrations were lowered as stormwater passed through the Smart Sponge® Plus material. In most cases, bacterial concentrations were reduced within the treatment system, but to varying degrees. The efficiency ratio based on reduction in event mean concentration for each bacterial indicator in the flow was calculated for each storm event. The values ranged most widely for fecal coliforms, whereas the range of ratios was narrower and the values were more consistent for enterococci. The overall load reductions for the bacterial indicators were 50.3% for fecal coliforms, 51.3% for Escherichia coli and 43.2% for enterococci. Relatively consistent pH values were observed in influent and effluent samples. The overall range of pH values was large, ranging from 5.21 units in influent from storm event #11 to 7.64 units in influent from storm event #1. Conductivity values were gr eater in the effluent in 14 of the 15 storm events, especially in storm events #12 and #13 when effluent conductivities were \u3e50% higher than influent values. Quality assurance/quality control procedures supported the methods and results of the study. Overall, the observed reductions in bacterial concentrations in post-treatment stormwater would still result in discharge of elevated bacterial levels that would continue to limit uses in receiving waters